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Seller guide · Christmas

Christmas shirt ideas that sell this season

The Christmas shirt styles buyers are shopping for right now, and print-ready PNG designs you can press for each one.

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Christmas is the busiest season of the year for shirt makers, and the designs that sell change from year to year. We study what's selling on Etsy every week. These are the trends leading this season, with ready-to-print designs for each one.

1

Vintage and retro Santa

Nostalgic, painted Santas in soft reds and creams are this year's top Christmas look, especially on cream and white sweatshirts. They appeal to women 25–55, the biggest group of Christmas shirt buyers.

2

Coquette bows and pink Christmas

Ribbon bows, pastel pinks and dainty ornaments are still growing. Coquette Christmas sells on garment-dyed tees and sweatshirts, and to younger buyers who want something softer than red and green.

3

Funny and sarcastic Christmas sayings

Short, cheeky sayings are easy gifts and party shirts. Dear Santa letters, naughty list jokes and self-aware humor sell to adults who want a laugh at the office party.

4

Faith-filled Christmas

Jesus is the reason for the season, nativity scenes and Bible verses sell steadily to church groups, families and anyone shopping for a meaningful gift.

5

Glitter and faux sequin looks

Printed glitter and faux sequin effects give the sparkle buyers want without real rhinestones, and they press cleanly with DTF and sublimation.

6

Gingerbread, cookies and cocoa

Cozy treats are a safe bet for family and kids' shirts, baking-themed gifts and matching pajamas.

Tips for selling Christmas shirts

  • List early. Shoppers start searching in October. Have your best sellers photographed and listed by early November.
  • Offer light and dark garments. Many of our designs include a version for dark shirts.
  • Bundle for gifts. Matching family shirts and teacher gifts sell in sets.
  • Use real photos. A clear photo of your own pressed shirt sells better than a mockup alone.

New to printing? Read our guide to printing PNG designs.

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